Web Apps
Scalable interfaces with modern React architecture, secure authentication, and reliable performance.
Bruce Zhu · Software engineer
Build with care
I design and build products that bring value, and feel good to use
I - Introduction
About me
Hi 👋 I'm Bruce Zhu, a software engineer based in Melbourne. I’m interested in the space where engineering, product and design overlap - turning complex ideas into simple, intuitive experiences that feel polished and easy to use.
Beyond solving engineering problems, I enjoy understanding how people use products, working closely with designers, and thinking about how UX decisions shape the overall experience and create value for the business.
Excited to build with AI and explore how it reshapes finance, technology, products, and everyday life both digitally and physically.
- Building
- Web & mobile
- Designing
- Systems & interfaces
- Exploring
- AI & agents
II - What I do
Experience
Cross-platformDesign SystemsCloudSEOE-commerceSupply ChainCryptoTrading
Mobile Apps
Cross-platform product experiences for iOS and Android with native-feeling UI and smooth performance.
Custom Websites
Fast, beautiful and crawlable marketing and content sites with strong SEO foundations.
2024 - Present
Software Engineer
CoinJar
Developing financial products across iOS, Android, and web. Optimising site performance and SEO.
2022 - 2024
Software Engineer
iTrazo Tracetech
Built supply-chain technology for transport and agriculture, including CRM, inventory management, order tracking, and e-commerce systems.
2022
CS Graduate
University of Melbourne
Majored in Computer Science and Software Engineering, won hackathon awards, and mentored first-year students through IT club work.
III - Work
Selected projects
Jinni Bakehouse
Online storefront for a home bakery with product browsing, ordering, and secure checkout. Built for fast loads and strong SEO.
E-commerce Admin Console
Internal operations console for managing products, orders, customers, and promotions, with real-time updates and role-based access.
Ledge
A slide-over web panel and notepad for macOS, keeping favourite sites and Markdown notes one hover or hotkey away. Free to download
Blog Website
CMS-integrated article platform for publishing and managing content with performance and SEO as core product requirements.
Portfolio Website
My portfolio website designed and built from scratch, with custom visuals, dark and light themes, and interactive animations.
YEStep
A simple mobile app with iPhone and Apple Watch widgets for checking your step count at a glance. Available in App Store soon.