Web Apps
Scalable interfaces with modern React architecture, secure authentication, and reliable performance.
Turning ideas into functional things
I build complexproducts that feel simple
I love creating software that is fast, reliable, and actually pleasant to use - from product UI to the systems behind them.
01 - Introduction
About me
Hi 👋 I'm Bruce Zhu, a software developer based in Melbourne who loves building web and mobile apps. I'm at my best turning rough ideas into polished product experiences, shaping the details until it feels ready to use.
I also care deeply about design and user experience. I'm passionate about designing product UI, thinking through the user journey, and polishing the small details that make something feel intuitive instead of just functional.
I love seeing what I build create value for someone and make them go “wow, that's nice.”
- Building
- Web & mobile
- Designing
- UI & UX
- Exploring
- AI models & tools
02 - What I do
Experience
Agentic EngineeringSEOProduct UXCloudAccessibilityCross-platformDesign SystemsE-commerce
Mobile Apps
Cross-platform product experiences for iOS and Android with native-feeling UI and smooth performance.
Custom Websites
Fast, beautiful and crawlable marketing and content sites with strong SEO foundations.
2024 - Present
Software Developer
CoinJar
Developing financial products across iOS, Android, and web. Optimising site performance and SEO.
2022 - 2024
Software Developer
iTrazo Tracetech
Built supply-chain technology for transport and agriculture, including CRM, inventory management, order tracking, and e-commerce systems.
2022
CS Graduate
University of Melbourne
Majored in Computer Science and Software Engineering, won hackathon awards, and mentored first-year students through IT club work.
03 - Work
Selected projects
Jinni Bakehouse
Online storefront for a home bakery with product browsing, ordering, and secure checkout — built for fast loads and strong SEO.
E-commerce Admin Console
Internal operations console for managing products, orders, customers, and content — with drag-and-drop ordering, rich-text editing, and role-based access.
Supply Chain Platform
Supply chain management platform with real-time asset tracking, inventory management, and integrated CRM for end-to-end traceability.
Blog Website
CMS-integrated article platform for publishing and managing content with performance and SEO as core product requirements.
04 - Get in touch
Let's connect
Have a project in mind, or just want to chat? I'm open to interesting conversations and opportunities.